eCommerce is a business sector where it’s as black and white as it gets to measure the return on investment for your marketing efforts.
There’s nowhere to hide. You are spending money to get people to your store or to a specific pre-sell page. You are getting live feedback directly from the market, almost immediately. By understanding this interaction - you can quickly figure out whether your market is ready to close the window or are they ready to whip out their credit card and make a purchase.
Truth be told, gone are the days of eCommerce where you could just go out there on Google or Facebook and spend a bunch of money, send people to your product page and get them to buy in high volumes enough to cover your marketing costs.
On top of that, you’re also trying to make enough to cover your fulfilment costs and have leftover money to live the lifestyle that you want.
However, when you do crack it and you do get it to work, you can really scale this thing to the moon.
Bigger brands like ASOS have enough budget to lose some money on the front-end and make that profit from customers later on through predictable customer retention systems. In short - they understand their analytics and numbers.
On the flip side small to medium-size business, who are just kind of getting started and they’re like let me take my products online or let me go out there and start this eCommerce business. They typically get slaughtered because they don’t have a firm grip on those numbers and they have no system in place to go out there and turn traffic into profit for their business.
​
That's why we exist. To help those businesses who need advanced strategies right from the trenches. So we can put them in a position to outgrow us.
​
We take a full-funnel marketing approach with a focus on Lifetime Value contrary to what's been done in the market.
We focus not only on media buying but also solve problems related to your user experience, product, customer loyalty.
