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Digital Chapter

Digital Chapter.

A weekly 5‑minute newsletter breaking down growth strategies of successful e-commerce brands.

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Articles

Acquisition

Ridge's Performance Creative Machine

Feb 11, 2026

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7 min read

Ridge's Performance Creative Machine

How they setup their creative & testing system for scale

Dev Chand
Dev Chand

Acquisition

AG1's Partnership Ad Strategy

Feb 1, 2026

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8 min read

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

Dev Chand
Dev Chand
Meta’s Andromeda Update

Oct 9, 2025

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7 min read

Meta’s Andromeda Update

The Game Just Changed

Dev Chand
Dev Chand

Acquisition

How Obvi Hit $40M By Breaking Every Conversion “Rule”

Oct 3, 2025

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12 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Dev Chand
Dev Chand

Acquisition

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Sep 17, 2025

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11 min read

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Positioning, Advertising Strategy and Landing Pages

Dev Chand
Dev Chand
How Bandit Running Built a $14M Brand Without Paid Ads

Aug 24, 2025

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6 min read

How Bandit Running Built a $14M Brand Without Paid Ads

Nailing down positioning, offer and hero product.

Dev Chand
Dev Chand
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Digital Chapter

A weekly 5‑minute newsletter breaking down growth strategies of successful e-commerce brands.

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