Digital Chapter
A weekly 5-minute newsletter breaking down growth strategies of successful e-commerce brands.
Written by
Dev Chand
Acquisition Playbook
Feb 1, 2026
•
8 min read
How they leverage the creator-whitelisting.
Meta Ads
Oct 9, 2025
7 min read
The Game Just Changed
Google Ads
+3
Oct 3, 2025
12 min read
How they scaled profitably on Meta + Google.
+2
Sep 17, 2025
11 min read
Positioning, Advertising Strategy and Landing Pages
Positioning
Aug 24, 2025
6 min read
Nailing down positioning, offer and hero product.
Podcast Ads
+1
Aug 6, 2025
A Deep Dive into Podcast-Generated Content
Jul 11, 2025
Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow
Retention
Jun 26, 2025
Email list building, Personalisation and Retention tactics
Jun 20, 2025
3 min read
The Joy Trigger System
Jun 14, 2025
4 min read
The First Click Framework
Jun 8, 2025
Paid Search Strategy, Podcast Ads & Micro-Influencer Campaigns
May 29, 2025
How Jasper AI built a compounding growth system across blog, partners, and paid.
May 20, 2025
Learn: How they sold tens of thousands of product before launch.
May 8, 2025
10 min read
Learn: Performance Marketing Strategy, CRO and SEO tactics.
Apr 12, 2025
Three Key Paid Marketing Ideas to Get New Customers
Feb 28, 2025
AI Personalisation, Content and Paid Media Growth
Feb 13, 2025
9 min read
Meta Ads Framework, CRO Insights & Remarketing Approach
Feb 9, 2025
Full-Funnel Google Ads, Ambassador Program & Performance Marketing TLDR
Jan 31, 2025
Meta Ads & Post-Purchase Strategy
Jan 15, 2025
Plus: Customised Bundle Strategy & Scaling with Customer Feedback
Oct 26, 2024
Black Friday Strategy, Optimised Product Page & Promotional Tactics
Sep 25, 2024
Subscriptions, Podcast Strategy, Tactical Campaigns
Sep 6, 2024
Ecom Flywheel, Meta Ads, Landing Pages and Email Flows
Aug 26, 2024
Aug 7, 2024
Learn: Using Uplift Studies to Reduce CAC and Find New Customers