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Digital Chapter

Digital Chapter.

A weekly 5‑minute newsletter breaking down growth strategies of successful e-commerce brands.

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Founder-Led Brand

The founder-led playbook most brands ignore

Mar 10, 2026

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7 min read

The founder-led playbook most brands ignore

Ross Mackay turned his lifestyle into Cadence's growth engine

Dev Chand
Dev Chand

Acquisition

How SURI Uses AI to Turn Customer Reviews Into Winning Ads

Feb 24, 2026

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6 min read

How SURI Uses AI to Turn Customer Reviews Into Winning Ads

15,000 reviews. One GPT. A creative engine that never runs dry.

Dev Chand
Dev Chand

Acquisition

Ridge's Performance Creative Machine

Feb 11, 2026

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7 min read

Ridge's Performance Creative Machine

How they setup their creative & testing system for scale

Dev Chand
Dev Chand

Acquisition

AG1's Partnership Ad Strategy

Feb 1, 2026

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8 min read

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

Dev Chand
Dev Chand
Meta’s Andromeda Update

Oct 9, 2025

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7 min read

Meta’s Andromeda Update

The Game Just Changed

Dev Chand
Dev Chand

Acquisition

How Obvi Hit $40M By Breaking Every Conversion “Rule”

Oct 3, 2025

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12 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Dev Chand
Dev Chand
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Digital Chapter

A weekly 5‑minute newsletter breaking down growth strategies of successful e-commerce brands.

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