Archive

Dive into a collection of past posts and rediscover timeless content.

Huel's Growth Marketing Playbook

Aug 7, 2024

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8 min read

Huel's Growth Marketing Playbook

Learn: Using Uplift Studies to Reduce CAC and Find New Customers

How Papier Used Influencer Marketing to Scale to $1m in Its First Year

Aug 1, 2024

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10 min read

How Papier Used Influencer Marketing to Scale to $1m in Its First Year

Plus: SEO and Paid Media Strategy

Using the Scarcity Principle to Sell Over 100,000 Products

Jul 26, 2024

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9 min read

Using the Scarcity Principle to Sell Over 100,000 Products

Plus: Learn How to Use Educational Content and Feeback Loops

Jul 19, 2024

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9 min read

Away: Scaling a DTC brand to $125 Million

Google Ads, Influencer Program, and Brand Positioning

Brooklinen's Rapid Growth In a Competitive Bedding Industry

Jul 11, 2024

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6 min read

Brooklinen's Rapid Growth In a Competitive Bedding Industry

Meta (Three C's), Lowering CAC and Personalisation

How Peloton Uses Data to Get Customers

Jul 5, 2024

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10 min read

How Peloton Uses Data to Get Customers

SEO Strategy, First Party Data, Leveraging Content for Acquisition

How BarkBox Scaled With Meta Ads

Jun 28, 2024

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8 min read

How BarkBox Scaled With Meta Ads

Benefits of Consolidated Campaigns, Testing Framework and Repurposing UGC

Misfits Market: Customer Acquisition Strategy

Jun 22, 2024

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9 min read

Misfits Market: Customer Acquisition Strategy

Meta ads, Optimised landing pages & Diversification

Blue Bottle Coffee's Organic Customer Acquisition Strategy

Jun 14, 2024

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10 min read

Blue Bottle Coffee's Organic Customer Acquisition Strategy

Educational Content, SEO and Email Marketing

HexClad: How They Scaled to $350 Million Through Growth Marketing

Jun 7, 2024

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10 min read

HexClad: How They Scaled to $350 Million Through Growth Marketing

Paid Media Approach, Amazon Ads & Post-purchase Survey