Archive

Dive into a collection of past posts and rediscover timeless content.

Acquisition

Ridge's Performance Creative Machine

Feb 11, 2026

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7 min read

Ridge's Performance Creative Machine

How they setup their creative & testing system for scale

Dev Chand

Acquisition

AG1's Partnership Ad Strategy

Feb 1, 2026

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8 min read

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

Dev Chand

Meta’s Andromeda Update

Oct 9, 2025

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7 min read

Meta’s Andromeda Update

The Game Just Changed

Acquisition

How Obvi Hit $40M By Breaking Every Conversion “Rule”

Oct 3, 2025

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12 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Dev Chand

Acquisition

Sep 17, 2025

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11 min read

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Positioning, Advertising Strategy and Landing Pages

Dev Chand

Aug 24, 2025

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6 min read

How Bandit Running Built a $14M Brand Without Paid Ads

Nailing down positioning, offer and hero product.

Acquisition

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

Aug 6, 2025

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7 min read

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

A Deep Dive into Podcast-Generated Content

Dev Chand

From DTC Darling to Cereal Powerhouse in 5 Years

Jul 11, 2025

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11 min read

From DTC Darling to Cereal Powerhouse in 5 Years

Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow

Retention

How Blume Keeps a High Repeat Purchase Rate

Jun 26, 2025

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8 min read

How Blume Keeps a High Repeat Purchase Rate

Email list building, Personalisation and Retention tactics

Dev Chand

Why 73% of DTC customers vanish after checkout (and how to fix it)

Jun 20, 2025

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3 min read

Why 73% of DTC customers vanish after checkout (and how to fix it)

The Joy Trigger System