Meta (Three C's), Lowering CAC and Personalisation
SEO Strategy, First Party Data, Leveraging Content for Acquisition
Benefits of Consolidated Campaigns, Testing Framework and Repurposing UGC
Meta ads, Optimised landing pages & Diversification
Educational Content, SEO and Email Marketing
Paid Media Approach, Amazon Ads & Post-purchase Survey
How building an engaged, loyal community fueled growth
Influencer Marketing Approach, Organic TikTok Funnel, Affiliate Program
Meta Ads Efficiency, Podcast Advertising and Influencer Marketing Approach
Plus: Building Leverage Through Own Media Publications
Plus: How they find new customers through Amazon ads
Power of Virality, Subscription to get new customers, Ranking higher on Google
