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Oliver Buchannon
Dev Chand

Founder of Digital Chapter


AG1's Partnership Ad Strategy

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

Feb 1, 2026

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8 min read

Meta’s Andromeda Update

Meta’s Andromeda Update

The Game Just Changed

Oct 9, 2025

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7 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Oct 3, 2025

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12 min read

How Grüns Turned a Simple Idea Into a $500M DTC Brand

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Positioning, Advertising Strategy and Landing Pages

Sep 17, 2025

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11 min read

How Bandit Running Built a $14M Brand Without Paid Ads

How Bandit Running Built a $14M Brand Without Paid Ads

Nailing down positioning, offer and hero product.

Aug 24, 2025

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6 min read

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

A Deep Dive into Podcast-Generated Content

Aug 6, 2025

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7 min read

From DTC Darling to Cereal Powerhouse in 5 Years

From DTC Darling to Cereal Powerhouse in 5 Years

Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow

Jul 11, 2025

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11 min read

How Blume Keeps a High Repeat Purchase Rate

How Blume Keeps a High Repeat Purchase Rate

Email list building, Personalisation and Retention tactics

Jun 26, 2025

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8 min read

Why 73% of DTC customers vanish after checkout (and how to fix it)

Why 73% of DTC customers vanish after checkout (and how to fix it)

The Joy Trigger System

Jun 20, 2025

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3 min read

Fix This One Thing and Cold Traffic Starts Converting

Fix This One Thing and Cold Traffic Starts Converting

The First Click Framework

Jun 14, 2025

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4 min read

Ritual's $250M Customer Growth Strategy

Ritual's $250M Customer Growth Strategy

Paid Search Strategy, Podcast Ads & Micro-Influencer Campaigns

Jun 8, 2025

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7 min read

Jasper's $4M+ ARR Growth Loop

Jasper's $4M+ ARR Growth Loop

How Jasper AI built a compounding growth system across blog, partners, and paid.

May 29, 2025

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7 min read

reMarkable’s Pre-Order Strategy Playbook

reMarkable’s Pre-Order Strategy Playbook

Learn: How they sold tens of thousands of product before launch.

May 20, 2025

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6 min read

Loop Earplug's €125M Growth Marketing Plays

Loop Earplug's €125M Growth Marketing Plays

Learn: Performance Marketing Strategy, CRO and SEO tactics.

May 8, 2025

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10 min read

How Calm Hacked Anxiety With Silence

How Calm Hacked Anxiety With Silence

Three Key Paid Marketing Ideas to Get New Customers

Apr 12, 2025

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7 min read

How Hims and Hers Scaled to $1.46B

How Hims and Hers Scaled to $1.46B

AI Personalisation, Content and Paid Media Growth

Feb 28, 2025

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10 min read

How Gymshark Built a $700M Brand with Meta Ads

How Gymshark Built a $700M Brand with Meta Ads

Meta Ads Framework, CRO Insights & Remarketing Approach

Feb 13, 2025

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9 min read

FIGS: Growth Marketing Deep Dive

FIGS: Growth Marketing Deep Dive

Full-Funnel Google Ads, Ambassador Program & Performance Marketing TLDR

Feb 9, 2025

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9 min read

Brēz: This 1-Year-Old Brand Just Hit $28M in Sales (Here's How)

Brēz: This 1-Year-Old Brand Just Hit $28M in Sales (Here's How)

Meta Ads & Post-Purchase Strategy

Jan 31, 2025

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8 min read

Simple Modern: $100M Brand Finds Gap in Amazon's Ad Attribution

Simple Modern: $100M Brand Finds Gap in Amazon's Ad Attribution

Plus: Customised Bundle Strategy & Scaling with Customer Feedback

Jan 15, 2025

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6 min read

From Dropshipping to a $20m/year Brand - Icon Amsterdam.

From Dropshipping to a $20m/year Brand - Icon Amsterdam.

Black Friday Strategy, Optimised Product Page & Promotional Tactics

Oct 26, 2024

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6 min read

How WHOOP Scaled in a Crowded Wearable Tech Market

How WHOOP Scaled in a Crowded Wearable Tech Market

Subscriptions, Podcast Strategy, Tactical Campaigns

Sep 25, 2024

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9 min read

Playbook: How This Brand Scaled From $500 to $1m in a Year

Playbook: How This Brand Scaled From $500 to $1m in a Year

Ecom Flywheel, Meta Ads, Landing Pages and Email Flows

Sep 6, 2024

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9 min read

How Liquid Death made $100k in its first month

How Liquid Death made $100k in its first month

Aug 26, 2024

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10 min read

Huel's Growth Marketing Playbook

Huel's Growth Marketing Playbook

Learn: Using Uplift Studies to Reduce CAC and Find New Customers

Aug 7, 2024

•

8 min read

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Digital Chapter

A weekly 5‑minute newsletter breaking down growth strategies of successful e-commerce brands.

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