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Oliver Buchannon
Dev Chand

Founder of Digital Chapter


How SURI Uses AI to Turn Customer Reviews Into Winning Ads

How SURI Uses AI to Turn Customer Reviews Into Winning Ads

15,000 reviews. One GPT. A creative engine that never runs dry.

Feb 24, 2026

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6 min read

Ridge's Performance Creative Machine

Ridge's Performance Creative Machine

How they setup their creative & testing system for scale

Feb 11, 2026

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7 min read

AG1's Partnership Ad Strategy

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

Feb 1, 2026

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8 min read

Meta’s Andromeda Update

Meta’s Andromeda Update

The Game Just Changed

Oct 9, 2025

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7 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Oct 3, 2025

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12 min read

How Grüns Turned a Simple Idea Into a $500M DTC Brand

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Positioning, Advertising Strategy and Landing Pages

Sep 17, 2025

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11 min read

How Bandit Running Built a $14M Brand Without Paid Ads

How Bandit Running Built a $14M Brand Without Paid Ads

Nailing down positioning, offer and hero product.

Aug 24, 2025

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6 min read

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

A Deep Dive into Podcast-Generated Content

Aug 6, 2025

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7 min read

From DTC Darling to Cereal Powerhouse in 5 Years

From DTC Darling to Cereal Powerhouse in 5 Years

Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow

Jul 11, 2025

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11 min read

How Blume Keeps a High Repeat Purchase Rate

How Blume Keeps a High Repeat Purchase Rate

Email list building, Personalisation and Retention tactics

Jun 26, 2025

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8 min read

Why 73% of DTC customers vanish after checkout (and how to fix it)

Why 73% of DTC customers vanish after checkout (and how to fix it)

The Joy Trigger System

Jun 20, 2025

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3 min read

Fix This One Thing and Cold Traffic Starts Converting

Fix This One Thing and Cold Traffic Starts Converting

The First Click Framework

Jun 14, 2025

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4 min read

Ritual's $250M Customer Growth Strategy

Ritual's $250M Customer Growth Strategy

Paid Search Strategy, Podcast Ads & Micro-Influencer Campaigns

Jun 8, 2025

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7 min read

Jasper's $4M+ ARR Growth Loop

Jasper's $4M+ ARR Growth Loop

How Jasper AI built a compounding growth system across blog, partners, and paid.

May 29, 2025

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7 min read

reMarkable’s Pre-Order Strategy Playbook

reMarkable’s Pre-Order Strategy Playbook

Learn: How they sold tens of thousands of product before launch.

May 20, 2025

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6 min read

Loop Earplug's €125M Growth Marketing Plays

Loop Earplug's €125M Growth Marketing Plays

Learn: Performance Marketing Strategy, CRO and SEO tactics.

May 8, 2025

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10 min read

How Calm Hacked Anxiety With Silence

How Calm Hacked Anxiety With Silence

Three Key Paid Marketing Ideas to Get New Customers

Apr 12, 2025

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7 min read

How Hims and Hers Scaled to $1.46B

How Hims and Hers Scaled to $1.46B

AI Personalisation, Content and Paid Media Growth

Feb 28, 2025

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10 min read

How Gymshark Built a $700M Brand with Meta Ads

How Gymshark Built a $700M Brand with Meta Ads

Meta Ads Framework, CRO Insights & Remarketing Approach

Feb 13, 2025

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9 min read

FIGS: Growth Marketing Deep Dive

FIGS: Growth Marketing Deep Dive

Full-Funnel Google Ads, Ambassador Program & Performance Marketing TLDR

Feb 9, 2025

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9 min read

Brēz: This 1-Year-Old Brand Just Hit $28M in Sales (Here's How)

Brēz: This 1-Year-Old Brand Just Hit $28M in Sales (Here's How)

Meta Ads & Post-Purchase Strategy

Jan 31, 2025

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8 min read

Simple Modern: $100M Brand Finds Gap in Amazon's Ad Attribution

Simple Modern: $100M Brand Finds Gap in Amazon's Ad Attribution

Plus: Customised Bundle Strategy & Scaling with Customer Feedback

Jan 15, 2025

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6 min read

From Dropshipping to a $20m/year Brand - Icon Amsterdam.

From Dropshipping to a $20m/year Brand - Icon Amsterdam.

Black Friday Strategy, Optimised Product Page & Promotional Tactics

Oct 26, 2024

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6 min read

How WHOOP Scaled in a Crowded Wearable Tech Market

How WHOOP Scaled in a Crowded Wearable Tech Market

Subscriptions, Podcast Strategy, Tactical Campaigns

Sep 25, 2024

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9 min read

Playbook: How This Brand Scaled From $500 to $1m in a Year

Playbook: How This Brand Scaled From $500 to $1m in a Year

Ecom Flywheel, Meta Ads, Landing Pages and Email Flows

Sep 6, 2024

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9 min read

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