Founder of Digital Chapter
The Paid Ads Strategy Behind $500M+
Oct 3, 2026
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3 min read
The hierarchy behind 1,000+ ads per month with no fatigue.
Jun 12, 2026
5 min read
How they scaled to their first $1M/day
Apr 10, 2026
Creators treated like production studios, not one-off “posts.”
Mar 20, 2026
6 min read
Ross Mackay turned his lifestyle into Cadence's growth engine
Mar 10, 2026
7 min read
15,000 reviews. One GPT. A creative engine that never runs dry.
Feb 24, 2026
How they setup their creative & testing system for scale
Feb 11, 2026
How they leverage the creator-whitelisting.
Feb 1, 2026
8 min read
The Game Just Changed
Oct 9, 2025
How they scaled profitably on Meta + Google.
Oct 3, 2025
12 min read
Positioning, Advertising Strategy and Landing Pages
Sep 17, 2025
11 min read
Nailing down positioning, offer and hero product.
Aug 24, 2025
A Deep Dive into Podcast-Generated Content
Aug 6, 2025
Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow
Jul 11, 2025
Email list building, Personalisation and Retention tactics
Jun 26, 2025
The Joy Trigger System
Jun 20, 2025
The First Click Framework
Jun 14, 2025
4 min read
Paid Search Strategy, Podcast Ads & Micro-Influencer Campaigns
Jun 8, 2025
How Jasper AI built a compounding growth system across blog, partners, and paid.
May 29, 2025
Learn: How they sold tens of thousands of product before launch.
May 20, 2025
Learn: Performance Marketing Strategy, CRO and SEO tactics.
May 8, 2025
10 min read
Three Key Paid Marketing Ideas to Get New Customers
Apr 12, 2025
AI Personalisation, Content and Paid Media Growth
Feb 28, 2025
Meta Ads Framework, CRO Insights & Remarketing Approach
Feb 13, 2025
9 min read
Full-Funnel Google Ads, Ambassador Program & Performance Marketing TLDR
Feb 9, 2025
