Acquisition Playbook

AG1's Partnership Ad Strategy

Feb 1, 2026

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8 min read

AG1's Partnership Ad Strategy

How they leverage the creator-whitelisting.

How Obvi Hit $40M By Breaking Every Conversion “Rule”

Oct 3, 2025

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12 min read

How Obvi Hit $40M By Breaking Every Conversion “Rule”

How they scaled profitably on Meta + Google.

Sep 17, 2025

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11 min read

How Grüns Turned a Simple Idea Into a $500M DTC Brand

Positioning, Advertising Strategy and Landing Pages

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

Aug 6, 2025

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7 min read

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

A Deep Dive into Podcast-Generated Content